The print was advertised on the inside back page of Mad #27, and until Norman Mingo famously painted him for the cover of Mad #30, was the last prototype for the Alfred E. The postcard Kurtzman acquired from Ballentine would be used as the basis for the first licensed Mad prints, with Bill Elder adding a new typeface to the image. Neuman's first Mad cover appearance, albeit a small one. With the relaunch of Mad as a magazine, Kurtzman created a border drawn by Bill Elder which featured the face with the expression "What? Me Worry?" in the top center of the magazine above the title. I associated it with the funny‐picture postcards in Times Square penny arcades and tourist traps, this one with the caption “What, Me Worry?” under the bumpkin portrait. So I pocketed the card and rushed back to the workshop where I inserted the “What, Me Worry?” face on and in subsequent issues of Mad Magazine. I noticed on the Ballantine Book bulletin board a postcard with this face. We were working with Ballantine paperback books on the first of a series of Mad reprint collections. "The face first came to my attention when I was doing the comic book Mad for publisher William Gaines in the middle fifties. In 1975, Kurtzman wrote a piece for the New York Times titled "The Face Is Familiar Have We Met?" in which he recalled the origin of Alfred E Neuman's adoption into the Mad family, writing: Spy) The Face That Sold a Thousand Postcards Related: Exclusive Preview: MAD Magazine Mocks Music (With Spy vs.
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